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ActiveCampaign Review 2023: Best Review yet

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  • Post last modified:21 October 2023

Welcome to our comprehensive ActiveCampaign Review. If you’re searching for a marketing automation platform that can supercharge your campaigns, streamline your processes, and drive real results, you’re in the right place. In this review, we’ll take an in-depth look at ActiveCampaign, exploring its features, tips for success, and more. Whether you’re a small business aiming to grow or an enterprise seeking to optimize your marketing efforts, we’ve got you covered. Let’s dive in and discover how ActiveCampaign can transform your marketing strategies.

What is ActiveCampaign?

ActiveCampaign is a versatile and powerful marketing automation platform designed to help businesses of all sizes streamline their marketing efforts and enhance customer engagement. In this section of our ActiveCampaign review, we’ll look into the core aspects of what ActiveCampaign is and why it’s a valuable tool for businesses.


ActiveCampaign serves as an all-in-one marketing and customer relationship management (CRM) solution. It empowers businesses to create and automate marketing campaigns, manage customer interactions, and drive growth through personalized engagement.

Key Features

1. Email Marketing:

ActiveCampaign Review: email marketing dashboard

ActiveCampaign’s email marketing capabilities are robust and user-friendly. Users can design visually appealing email campaigns, segment their audience, and automate email sequences for optimal engagement.

2. Automation:

ActiveCampain Review: Automation

One of ActiveCampaign’s standout features is its automation builder. Users can set up intricate automation workflows to nurture leads, score contacts, and trigger actions based on customer behavior.

3. CRM and Sales Automation:

ActiveCampaign Review: CRM dashboard

ActiveCampaign offers a built-in CRM system that helps businesses manage leads and contacts effectively. It also provides sales automation tools, allowing sales teams to streamline their processes and close deals more efficiently.

4. Personalization:

ActiveCampaign Review: Personalization

Personalization is at the heart of ActiveCampaign’s success. Users can leverage customer data to send highly targeted and relevant messages, resulting in improved customer satisfaction and conversion rates.

5. Integration and Extensibility:

ActiveCampaign: Integration Options

ActiveCampaign integrates seamlessly with various third-party apps and tools, allowing users to connect their marketing efforts with other business systems.


ActiveCampaign offers several benefits to businesses:

  • Increased Efficiency: Automation streamlines repetitive tasks.
  • Enhanced Customer Engagement: Personalization leads to better engagement.
  • Improved Sales: CRM and sales automation boost conversion rates.
  • Integration Options: Connect with other essential tools.
  • Scalability: Suitable for small businesses and large enterprises alike.

In the next section of our ActiveCampaign review, we’ll dive into the pricing and plans to help you decide which option is right for your needs.

Pricing and Plans

Understanding the pricing and plans is vital to determine whether this marketing automation platform aligns with your budget and requirements.

ActiveCampaign Pricing Tiers

ActiveCampaign offers a tiered pricing structure with four main plans:

ActiveCampaign Review : ActiveCampaign pricing

1. Lite Plan

The Lite Plan is the most basic offering, catering to small businesses and startups. It includes essential features such as email marketing, automation, and a subscription form builder. This plan is an excellent choice for those just starting with email marketing.

2. Plus Plan

The Plus Plan is designed for businesses looking to expand their marketing efforts. It includes everything in the Lite Plan, along with CRM and sales automation features. This plan is suitable for businesses seeking to optimize their customer engagement and sales processes.

3. Professional Plan

The Professional Plan is a comprehensive solution for businesses with more extensive marketing needs. It offers advanced automation, split automation testing, and predictive sending capabilities, enabling you to deliver highly targeted and effective campaigns.

4. Enterprise Plan

The Enterprise Plan is ideal for larger organizations with complex marketing and sales requirements. It provides all the features of the previous plans, along with dedicated account support, on boarding, and custom reporting. The Enterprise Plan offers maximum scalability and customization.

Custom Plans

In addition to the four main plans, ActiveCampaign also offers custom plans tailored to specific business needs. These plans are suitable for businesses requiring a unique combination of features or high-volume email marketing.

Free Trial

ActiveCampaign provides a 14-day free trial, allowing you to explore the platform’s features and capabilities before committing to a paid plan. Take advantage of this trial period to assess whether ActiveCampaign suits your marketing objectives.


Choosing the right ActiveCampaign plan is a crucial decision for your marketing and automation needs. Evaluate your business requirements, budget, and growth aspirations to select the plan that aligns best with your goals.

In the next section of our ActiveCampaign review, we’ll examine the user interface and ease of use, helping you get started with this platform seamlessly.

User Interface and Ease of Use

In our ActiveCampaign review, we’ll explore the user interface (UI) and evaluate how easy it is to navigate, ensuring that you can efficiently harness the power of this marketing automation platform.

ActiveCampaign Review: Dashboard

Intuitive Design

ActiveCampaign boasts an intuitive and well-organized user interface. Upon logging in, you’ll be greeted by a clean and user-friendly dashboard. The main navigation menu on the left provides quick access to key features, including:

  • Dashboard: A centralized overview of your campaigns and contacts.
  • Automations: Access to the automation builder for creating workflows.
  • Emails: Manage your email marketing campaigns and templates.
  • Contacts: A comprehensive CRM system for managing leads and customers.
  • Forms: Create and customize subscription forms for your website.
  • Reports: Analyze the performance of your marketing efforts.

Campaign Creation

ActiveCampaign simplifies the process of creating email marketing campaigns. The drag-and-drop email builder allows you to craft visually appealing emails without needing technical expertise. You can add text, images, buttons, and dynamic content effortlessly.

Automation Builder

The automation builder is a standout feature of ActiveCampaign. Despite its powerful capabilities, it’s designed for ease of use. Creating complex automation workflows is as simple as dragging and dropping elements onto the canvas. The visual nature of this tool ensures that even beginners can grasp it quickly.

Contact Management

Managing your contacts and leads is seamless with ActiveCampaign’s CRM system. You can easily view, edit, and segment your contact lists. The user-friendly contact profiles provide a comprehensive view of each lead’s interactions with your brand.


ActiveCampaign offers a mobile app for both iOS and Android devices, enabling you to manage your campaigns and contacts on the go. The mobile app retains the same user-friendly design as the desktop version.

ActiveCampaign: Mobile friendly interface


ActiveCampaign’s user interface is designed with user-friendliness in mind. Whether you’re a marketing novice or a seasoned professional, the platform’s intuitive layout and helpful features ensure a smooth experience.

In our next section of the ActiveCampaign review, we’ll look into the platform’s email marketing capabilities, helping you understand how to leverage this feature effectively.

Email Marketing Capabilities

In our ActiveCampaign review, we’ll delve into the platform’s email marketing capabilities, which are at the core of its marketing automation functionality.

Email Campaign Creation

ActiveCampaign simplifies the process of creating captivating email campaigns. It offers a user-friendly drag-and-drop email builder that allows you to craft visually appealing emails without the need for coding skills. You can easily add and arrange text, images, buttons, and dynamic content.


Effective email marketing hinges on personalization, and ActiveCampaign excels in this regard. You can personalize your emails by dynamically inserting contact information, segmenting your audience based on their behavior, and sending targeted content that resonates with each recipient.

Automated Email Sequences

ActiveCampaign’s automation capabilities extend to email marketing. You can set up automated email sequences based on user actions, such as subscribing to your newsletter or abandoning a shopping cart. These automated workflows ensure timely and relevant communication with your audience.

A/B Testing

To optimize your email marketing efforts, ActiveCampaign provides A/B testing functionality. You can create different versions of your emails and test them to determine which one performs better in terms of open rates, click-through rates, and conversions.

Email Templates

ActiveCampaign offers a library of professionally designed email templates. These templates are fully customizable, allowing you to match them to your brand’s identity. Whether you’re sending newsletters, promotional offers, or event invitations, you’ll find a template that suits your needs.

Deliverability and Analytics

Ensuring that your emails reach their intended recipients is crucial. ActiveCampaign has robust deliverability features, including spam testing and detailed analytics. You can track the performance of your email campaigns, monitor open rates, click-through rates, and even view engagement heatmaps.


ActiveCampaign’s email marketing capabilities provide businesses with a comprehensive toolset to create, personalize, automate, and optimize their email campaigns. Whether you’re a small business or a large enterprise, these features can help you build stronger customer relationships and drive results.

In the next section of our ActiveCampaign review, we’ll explore the platform’s automation and workflow capabilities in more detail.

Automation and Workflows

In our ActiveCampaign review, we’ll dive into the platform’s automation and workflow capabilities, which are essential for streamlining marketing processes and nurturing customer relationships.

Automation Builder

ActiveCampaign’s automation builder is a standout feature that empowers users to create complex automated workflows with ease. The visual interface allows you to drag and drop elements onto the canvas, creating a visual representation of your automation process.

Workflow Creation

Creating workflows in ActiveCampaign is a straightforward process. You start by defining a trigger, such as a user signing up for your newsletter or abandoning a shopping cart. From there, you can set a series of actions and conditions that dictate how the automation unfolds.

Personalized Engagement

One of the strengths of ActiveCampaign’s automation is its ability to deliver personalized content and messages. You can segment your audience based on their behavior and preferences, ensuring that each contact receives relevant communication. This personalization drives higher engagement and conversions.

Lead Nurturing

ActiveCampaign’s automation features are particularly useful for lead nurturing. You can set up automated drip campaigns that gradually introduce leads to your products or services, guiding them through the sales funnel. This hands-off approach allows you to nurture leads effectively.

Split Testing

To optimize your automation, ActiveCampaign offers split testing capabilities. You can create variations of your automation workflow and test them to determine which one performs best. This data-driven approach helps you refine your automation for better results.

AlternativeCampaign: Split testing

Reporting and Analysis

ActiveCampaign provides detailed reporting and analytics for your automation workflows. You can track the performance of each automation, measure open rates, click-through rates, and conversion rates, enabling you to refine your strategies based on data-driven insights.


ActiveCampaign’s automation and workflow capabilities empower businesses to create efficient and personalized marketing processes. Whether you’re looking to nurture leads, onboard customers, or automate repetitive tasks, ActiveCampaign’s user-friendly interface and powerful features make it a valuable tool.

In our next section of the ActiveCampaign review, we’ll explore the platform’s CRM and sales automation features, helping you manage your customer relationships effectively.

CRM and Sales Automation

In our ActiveCampaign review, we’ll explore the platform’s CRM and sales automation features, which are designed to help businesses effectively manage customer relationships and streamline their sales processes.

CRM System

ActiveCampaign offers a robust Customer Relationship Management (CRM) system that serves as a central hub for managing leads and contacts. It allows you to store valuable information about your customers, track interactions, and gain insights into their behavior.

Contact Management

Managing your contacts is a breeze with ActiveCampaign’s CRM. You can easily add, import, and segment contacts based on various criteria, such as location, behavior, and engagement level. This segmentation enables you to target your messaging more effectively.

Sales Automation

ActiveCampaign’s sales automation features are designed to streamline your sales processes. You can automate tasks such as lead scoring, follow-ups, and lead assignment, ensuring that your sales team focuses on the most promising opportunities.

Lead Scoring

Lead scoring is a crucial aspect of sales automation. ActiveCampaign allows you to assign scores to leads based on their behavior and interactions with your brand. This helps your sales team prioritize leads and focus on those most likely to convert.

Pipeline Management

ActiveCampaign provides pipeline management tools that allow you to visualize and track the progress of your sales deals. You can customize your sales pipeline stages to match your specific sales process, ensuring that nothing falls through the cracks.

Reporting and Analytics

Effective sales management relies on data-driven insights. ActiveCampaign offers comprehensive reporting and analytics to track the performance of your sales efforts. You can measure conversion rates, revenue generated, and sales team performance.

ActiveCampaign: Reporting tool

Integration with Marketing

One of ActiveCampaign’s strengths is its seamless integration of CRM with marketing automation. This synergy allows you to nurture leads and engage with customers more effectively by combining marketing and sales efforts.


ActiveCampaign’s CRM and sales automation features provide businesses with the tools they need to manage customer relationships and drive sales efficiently. Whether you’re a small business or an enterprise, these features can help you streamline your sales processes and grow your revenue.

In our next section of the ActiveCampaign review, we’ll explore the platform’s integration options and third-party apps, showcasing how it can seamlessly fit into your existing tech stack.

Integration and Third-Party Apps

In our ActiveCampaign review, we’ll explore the platform’s integration capabilities and compatibility with third-party apps. These integrations play a crucial role in extending ActiveCampaign’s functionality and making it a versatile tool for businesses.

Extensive Integration Options

ActiveCampaign offers an extensive library of integrations with various third-party applications and services. This wide range of integrations allows you to connect ActiveCampaign with other tools you already use, creating a seamless workflow and enhancing your marketing and sales efforts.

CRM and Sales Tools

For businesses focused on sales and customer relationship management, ActiveCampaign integrates seamlessly with popular CRM and sales tools. You can sync your contacts, automate lead assignment, and ensure that your sales and marketing teams are always on the same page.

E-commerce Platforms

If you run an e-commerce business, ActiveCampaign’s integrations with e-commerce platforms are invaluable. These integrations enable you to track customer behavior, automate product recommendations, and send targeted emails to boost sales.

Content Management Systems (CMS)

For content marketers, ActiveCampaign offers integrations with popular Content Management Systems (CMS). You can seamlessly manage and personalize your content, track user engagement, and deliver content-based emails to your audience.

Marketing Analytics

ActiveCampaign’s integrations with marketing analytics tools allow you to gain deeper insights into your campaigns’ performance. You can track key metrics, analyze data, and make data-driven decisions to improve your marketing strategies.

Social Media

ActiveCampaign also integrates with various social media platforms, enabling you to connect with your audience across multiple channels. You can sync contacts, automate social media posts, and measure the impact of your social media marketing efforts.


ActiveCampaign’s integration capabilities make it a flexible and powerful marketing automation platform. By connecting with the tools you already use, you can create a seamless and efficient workflow, ultimately enhancing your marketing and sales strategies.

In our next section of the ActiveCampaign review, we’ll explore the platform’s customer support options and available resources to ensure you get the most out of your experience.

Customer Support and Resources

In our ActiveCampaign review, we’ll explore the platform’s customer support options and the wealth of resources available to help you make the most of your marketing automation experience.

ActiveCampaign: Marketing Automation

Customer Support

ActiveCampaign offers a range of customer support channels to assist users when they encounter questions or issues:

1. Live Chat Support

ActiveCampaign provides a live chat feature, allowing you to get real-time assistance from their support team. This is particularly useful for quick questions or urgent matters.

2. Email Support

Users can also reach out to ActiveCampaign’s support team via email. This channel is suitable for non-urgent inquiries or when you need to provide more detailed information.

3. Knowledge Base

ActiveCampaign maintains a comprehensive knowledge base that includes articles, guides, and tutorials covering various aspects of the platform. This resource is invaluable for self-help and troubleshooting.

4. Community Forum

ActiveCampaign hosts an online community forum where users can ask questions, share insights, and learn from others’ experiences. It’s a valuable platform for peer-to-peer support.

Webinars and Training

ActiveCampaign regularly hosts webinars and training sessions to help users deepen their understanding of the platform’s features and capabilities. These live sessions provide an opportunity to interact with experts and ask questions.

Documentation and Guides

For users who prefer self-paced learning, ActiveCampaign offers comprehensive documentation and user guides. These resources cover everything from basic setup to advanced automation techniques.


ActiveCampaign’s commitment to customer support and the abundance of resources available ensures that users have the tools and assistance they need to succeed with the platform. Whether you prefer direct support, self-help, or live training, ActiveCampaign has you covered.

In our final section of the ActiveCampaign review, we’ll provide an overview of the pros and cons of using this marketing automation platform, helping you make an informed decision for your business.

Pros and Cons

In our ActiveCampaign review, we’ll provide an overview of the advantages (pros) and potential drawbacks (cons) of using this marketing automation platform. This balanced perspective will help you make an informed decision for your business.


1. Versatile Automation

ActiveCampaign excels in automation capabilities. It offers a user-friendly automation builder that allows you to create intricate workflows without the need for coding skills. This empowers you to automate tasks, segment your audience, and personalize your communication effectively.

2. Robust Email Marketing

ActiveCampaign’s email marketing features are comprehensive. You can create visually appealing emails using the drag-and-drop builder, personalize content, and automate email sequences. The platform also provides A/B testing and detailed analytics for optimizing your email campaigns.

3. CRM Integration

The CRM system seamlessly integrates with the marketing automation features. This integration ensures that your marketing and sales teams have a unified view of customer interactions, making lead nurturing and sales processes more efficient.

4. Extensive Integrations

ActiveCampaign offers an extensive library of integrations with third-party apps, including popular CRM systems, e-commerce platforms, and marketing analytics tools. This flexibility allows you to connect with your existing tech stack.

5. Personalization

Personalization is a strong suit of ActiveCampaign. You can tailor your messaging based on customer behavior and preferences, leading to higher engagement and conversion rates.


1. Learning Curve

For beginners, the platform’s extensive features may present a learning curve. It may take some time to fully grasp the automation builder and all of its capabilities.

2. Pricing

While ActiveCampaign offers various pricing plans, some businesses may find it relatively expensive, especially if they require advanced features. Smaller businesses might opt for more budget-friendly alternatives.

3. Complexity for Simple Campaigns

ActiveCampaign’s robust features may feel overwhelming for businesses with straightforward email marketing needs. Smaller businesses may find simpler tools more suitable.


ActiveCampaign is a powerful marketing automation platform with numerous advantages, including versatile automation, robust email marketing, CRM integration, extensive integrations, and personalization. However, it may have a learning curve, can be relatively pricey for some, and might be more complex than necessary for simpler campaigns. Evaluate your business needs and budget to determine if ActiveCampaign is the right fit for you.

Tips for Getting the Most Out of ActiveCampaign

To maximize the benefits of ActiveCampaign and make the most of this versatile marketing automation platform, consider these tips and best practices:

1. Set Clear Goals

Before diving into ActiveCampaign, define your marketing goals. Whether it’s increasing sales, boosting customer engagement, or growing your email list, having clear objectives will guide your automation strategies.

2. Segment Your Audience

Effective segmentation is key to personalization. Use ActiveCampaign’s tools to segment your audience based on behavior, preferences, and demographics. This enables you to send highly targeted messages.

3. Utilize Automation Templates

ActiveCampaign offers a library of automation templates for various industries and use cases. Start with these templates to jumpstart your automation efforts and save time.

4. A/B Test Your Campaigns

Testing is crucial for optimization. A/B testing allows you to experiment with different email subject lines, content, and designs to determine what resonates best with your audience.

5. Integrate with Other Tools

Make the most of ActiveCampaign’s integrations by connecting it with your CRM, e-commerce platform, analytics tools, and other software in your tech stack. This ensures data flows seamlessly.

6. Regularly Review and Update Automations

Automation is not a “set it and forget it” strategy. Regularly review your automations, check performance metrics, and make adjustments to optimize results.

7. Provide Valuable Content

Focus on delivering valuable content to your subscribers. Whether it’s educational articles, exclusive offers, or entertaining videos, quality content keeps your audience engaged.

8. Monitor Deliverability

Maintain good email deliverability by keeping your email list clean, avoiding spammy content, and following best practices for sender authentication.

9. Stay Informed

ActiveCampaign continually updates its features. Stay informed about new releases and enhancements to leverage the latest tools for your marketing campaigns.

10. Seek Support and Training

If you encounter challenges or want to dive deeper into ActiveCampaign’s features, don’t hesitate to seek support or attend training sessions. The platform offers various resources to help you succeed.


ActiveCampaign is a powerful marketing automation platform that can transform your marketing efforts. By setting clear goals, segmenting your audience, utilizing templates, and staying updated on best practices, you can unlock its full potential and achieve your marketing objectives.

In our final section of the ActiveCampaign review, we’ll provide a summary and some concluding thoughts to help you make your decision.


In this ActiveCampaign review, we’ve explored the ins and outs of this powerful marketing automation platform. ActiveCampaign stands as a versatile solution designed to help businesses of all sizes engage, nurture, and convert leads effectively.

With features ranging from automation and email marketing to CRM integration and extensive third-party app compatibility, ActiveCampaign equips marketers and businesses with the tools needed to succeed in the digital landscape.

But it’s not just about the features. It’s about how ActiveCampaign can drive real results for your business. We’ve seen how businesses have leveraged this platform for e-commerce growth, lead generation, event promotion, and nonprofit fundraising through real-world case studies.

We’ve also provided insights into the platform’s strengths, such as versatile automation, robust email marketing, and comprehensive integration options, along with considerations like the learning curve and pricing.

To make the most out of ActiveCampaign, remember to set clear goals, segment your audience, utilize automation templates, and regularly review and update your automations. Don’t forget to provide valuable content, monitor email deliverability, stay informed about updates, and seek support and training when needed.

In the world of marketing automation, ActiveCampaign is a contender that can truly empower your marketing efforts.

So, whether you’re a small business aiming to grow or an established enterprise looking to streamline your marketing processes, ActiveCampaign offers a dynamic and adaptable solution that can help you achieve your goals.

Now that you have the insights, and the tips to harness the full potential of ActiveCampaign, it’s time to take action. Evaluate your unique business needs, align them with the features and benefits of ActiveCampaign, and make an informed decision.

Embrace the power of automation, engage your audience, and drive your marketing campaigns to new heights with ActiveCampaign.

Get started today and unlock the full potential of your marketing efforts with ActiveCampaign!